Having always been interested in creating something new, Ramika fell in love with the design process at a very young age. Her mother had a small unit where she produced party dresses for little girls, and so all her holidays were spent at her mother’s workshop, trying her hand in making new clothes. Building upon this innate talent, she decided to study fashion, and her journey formally began when she started working with a fashion buying house.
There,she was introduced to the world of embellishments and embroidery, and that became her passion. She went on to have her talent recognized by numerous big names in the industry, and successfully designed for different brands like Anthropologie, Free People, Topshop and ASOS.Her diverse work helped her in broadening her perspective, and inspired her to finally take the leap into entrepreneurship. From there on,her jewellery brand MOIRRA was born.
Her business offerings comprise Handcrafted Fabric Jewellery, representing an amalgamation of our rich Indian heritage crafted into contemporary designs. The handcrafted pieces are all fabric based with zari, mirror work, French knots, etc. highlighted with surface embellishments.
In her own words, Ramika says, “For me,Moirra is not only a brand but an extension of me and my personality. Moirra means destiny and I have always believed that we ourselves can make our own destiny.
With this brand, I really want to inspire millions of girls to go after their dreams and take that chance. If you are passionate about your work and believe in it then no matter what, you will succeed.Just keep on going.”
Story and Content by : Prachi Srivastava
Editorial@Talentstoryindia.com